Creating reasons to take action is another strategy for creating a better Facebook CTA. These stunning templates and designs are accessible by their users, and that in itself is a great incentive. Action verbs produce more impact and are inspirational to the mindset of people. Not only do these Calm ads include reviews from their users, the ad on the right shares awards and accolades the app has gotten from reputable sources as well, giving even more credibility to this app and how well it works. This is why Facebook video ads can be so powerful for grabbing your audience’s attention and getting them to take the action you’re looking for. Nixit’s video ad example is a great peek into how stop motion videos can look in Facebook ads, and they’ve absolutely nailed this one. Alright, we’ll tell you: Only 5.7% of all newly published pages will get to Google’s Top 10 within a year. And to get even more entries and awareness about your business, you can create an ad surrounding your giveaway. The new rules from Facebook allow you to promote a contest. There are also lots of specific call-to-action phrases you can use for certain circumstances. Join our community. Who doesn’t want to live in a home this cozy? High-contrast websites, ads, and other marketing materials help to draw people’s attention to your offer. Their famous cover illustrations can be seen featured within their ads, enticing potential subscribers. They discovered that the ad with a red flag emoji in the headline had the CTR of 0.846%, while the ad with no emoji had the CTR of 0.351%. For this, we should keep a check over CTA continuously to know what will work best in our favor. The rights and obligations of the Parties under this Agreement may not be assigned, transferred, pledged or otherwise encumbered without the prior written consent from the other Party in its sole discretion. The image on the left displays one of their subscription boxes. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. A basic stop motion video that lasts only a few seconds won’t take days to complete, and they’ve perfectly ended the video with their bright colors, bold fonts, and compelling copy. A simple lifestyle photo accompanied with a 10% off discount for first-time buyers is sometimes all you need to generate the response you’re looking for. Use these examples to help you get specific; make the ask; TELL people what you want them to do next …. Some excellent Facebook ad call to action examples are. Your video doesn’t have to be long to do the job. We love a good, clean design, and that’s exactly what we have here with these Sonos ads. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. It is now available to download. Sometimes brief headings prove to be more helpful on the platform using exact words that help to describe the product magnificently. Facebook Canvas ads, introduced in 2016, are a good example of this underused versatility. Here’s another example from MailChimp that shows how their product works: MailChimp’s Facebook ad shows exactly how their product works. For An Example Of This [topic] You May Want To Review/Download These [free — add this keyword if they are!] You’d be hard pressed to find someone with a Facebook page who doesn’t care about engagement — and with organic reach in the toilet, it seems everyone is scrambling to boost the visibility of their posts. Soylent’s ad starts by proclaiming the most popular question asked from them: “But what does it taste like?”. It’s A One-Time-Only Offer: [link to offer], Want To Be A [topic, industry, business] Success? Save my name, email, and website in this browser for the next time I comment. This is another great example of using real photos with abstract design elements, like color blocking, cutout fruit, text blocks and more. It’s not enough to say, “Like my Facebook page!” these days. Imagine this ad in your News Feed. We can publish with a few words like “get 60% discount” or “join to get a $10 bonus”. You don’t always have to have a clear concept or visual in your Facebook ad. Okay, I know I said you don’t need video, but sometimes a short, 10-second video of someone in your product is all you need to really make the sale. Please enter a valid URL (e.g. Like the addition of gifs mentioned above, these changes incorporate modern functionality that can support more advanced ads and improve user experience. The old rule of not having anymore than 20% text still applies. Attorney’s Fees. They speak directly to the user. BizHUMM ranks him as the world's #1 business blogger. Images tell stories, and studies have shown that stories work because our brains are primed to heed their advice. There is a need for a single platform from where we can handle multiple features given to us by Facebook. Your email address will not be published. The positive CTA can also attract a customer’s attention, but in this process, we have to select both eye-catching and communicating words that are easy to understand. You can almost feel the excitement of receiving this mystical box of goodies and opening it as it were a treasure chest or a gift from a secret admirer.